The contest aims to encourage students to showcase their talents in order to promote values and to develop the education among school youth.
A jingle making is a single song or tune used in promoting a message based on the theme given at the event. Jingle is a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promotes the values, and usually through the use of one or more advertising tune. Many jingles are also created using snippets of popular songs, in which lyrics are modified to an appropriate theme.